Canadian singer-songwriter AYRIA is bringing her expertly blended beats to fans everywhere this Summer with her upcoming album and Artoffact Records debut, This is my Battle Cry. After dropping the first single, "No One Asked You" in May, Irreplaceable, the second serving from the record, is out and available to listen to HERE! Album pre-orders are available at THIS location.
"Irreplaceable” is one of the more somber and introspective tracks on the record, and a fascinating choice for the second single. Explains Jennifer Parkin (Ayria), " I wrote this song as a message to myself and also to a few others I know out there who are struggling. The message is that no matter how much you are hurting, even if no one knows how to fix it, there is always someone out there that wants to try. And no matter what, don’t give up, because no matter how you feel right now, you’re important to this world. The song musically shifts into an epic ballad in the chorus as I really wanted it to feel uplifting and powerful, despite the lyrics and tone being dark."
Showcasing a slick-more mature sound, This is my Battle Cry features 10 new tracks including the addictively catchy songs “Stranger Danger” and “No One Asked You”. Although the album is a nod to AYRIA’s previous ear-candy laced works, it’s also a reflection on the past few years of experiences, giving the album a darker tone. Inspired by her personal struggles and rage, the album title track “Battle Cry”, and “Why Aren’t You Dead Yet?” spotlight Parkin’s, “tongue in cheek sassy attitude,” showcasing that not everything made with sugar and spice is always as nice as it seems. Infectious, anthemic and harrowingly therapeutic, This is my Battle Cry is one for the ages.
MORE ABOUT AYRIA:
Formed in 2003 by Jennifer Parkin, AYRIA combines layers of synth-pop with electro and dark dance. For almost two decades now, listeners have been hooked on her driving bass synths, addictive stompy beats and melancholic vocals. In 2020 the singer-songwriter announced her signing to Toronto-based label Artoffact Records, signalling the beginning of a brand-new era.
AYRIA has five previous albums under her belt and has toured the USA, Europe and the UK multiple times, both as a headlining and supporting act over her long career. Along with her multiple tours, she has also headlined performances in Japan, Russia and Mexico showing that the appeal of AYRIA has stood the test of time, far and wide.
AYRIA ONLINE:
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ARTOFFACT RECORDS ONLINE:
