ULTRA SUNN returns with a new single – "This Is Not About You" via new label home, Artoffact Records! Recently confirmed to hit the stage in Vegas at the Sick New World Fest next year, the EBM/Coldwave sensation has had a wild 2023 and is already ramping up toward an even more exciting 2024!
The new release is an infectious, bouncy track that was inspired by the house music of early 90s Belgium. The 909 rhythms that resounded in its legendary clubs and the digital synthesizers that produce dreamy, glassy sounds take a song that lyrically pulls on the heart strings and moves it right onto the dance floor. The single sees the band exploring new ways of working, with new machines, and exuberantly displays a reinvented sound that will undoubtedly resonate with their existing fanbase while they take the project to new heights.
On 'This Is Not About You', the band comments that they "were interested in this sort of self-victimization of some people when, ultimately, they are not at the center of the subject. The track talks about the moment when we see the people we used to love or for example, the heroes of our teenage years, reveal their true and disappointing faces. This is about the moment when they act like victims in today's fights, or in reaction to a legitimate demand to be seen, considered and respected. In this song, we no longer give them the opportunity to hurt us." Adding that they tested the track out on tour and were thrilled to see how "the public immediately adopted the track by dancing and singing with us."
LISTEN TO "THIS IS NOT ABOUT YOU" HERE
Earlier this year in June, the band marked the beginning of a new stage in their careers with the announcement of their signing to Artoffact Records for a global, multi-album deal and inked the deal with the release a boisterous new track – "Broken Monsters." Thrilled to call Artoffact their new label home, the band commented that the partnership signifies "a new era in which we have the will to pursue our artistic freedom and our positive, powerful and inclusive energy."
MORE ABOUT ULTRA SUNN:
The Brussels duo saw success with their single, "Keep Your Eyes Peeled," and has gained a loyal fanbase while performing in cities across Europe, as well as North and South America. The band expresses a desire for modernity through its themes, sounds and collaborations (Kontravoid, Kris Baha, Zanias, Curses, Sarin) while keeping in line with classic EBM and Belgian electronic music.
Since forming, ULTRA SUNN quickly found themselves playing alongside the likes of Front 242, Nitzer Ebb, DAF, A Split Second, and more. Sam's deep and dark voice unfolds over Gaelle’s carefully tailored setup of analog synthesizers and industrial drum machines. Reflected in their work are their passions for the classical arts, fashion shows, and Coldwave, New Beat and modern EBM energies. Witnesses of their time, the band creates dancing, luminous hymns about self improvement, and fighting against anxiety and gender equality with an inclusive, powerful and positive spirit.
ULTRA SUNN ONLINE:
Website // Bandcamp // Facebook // Instagram
ARTOFFACT RECORDS ONLINE:
Bandcamp // Facebook // Instagram // Twitter
